Apple is now aiming for a 2016 launch for its planned cloud TV with licensing talks progressing slowly, according to a Bloomberg report, writes Digital TV Europe.

Citing people familiar with Apple’s plans,Bloomberg said that Apple had scrapped plans to launch the online TV service at an event in San Francisco on September 9, but will still launch an updated version of its Apple TV set-top box then.

The report claimed content licensing talks with the likes of CBS and 21st Century Fox were moving slowly and that price was “the main stumbling block.”

Apple has also reportedly encountered capacity issues related to offering a fast and glitch-free viewing experience.

Reports earlier this year claimed that Apple was aiming to launch an online TV service this autumn in partnership with broadcasters including ABC, CBS and Fox.

Apple is said to be planning a “slimmed-down” cable-style bundle of roughly 25 channels that will be available to view across Apple devices.