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Smart sees record 69.2% mobile data revenue growth

Philippine mobile operator Smart Communications has reported a 69.2 percent increase in mobile data revenues for the first nine months of 2014 versus the same period of 2013. The growth was mainly boosted by the increasing use of web-enabled smartphones for mobile internet access. Smart’s mobile internet revenues jumped to PHP 5.73 billion for the January to September period compared to PHP 3.39 billion last year.

As of the third quarter of 2014, over a fourth of Smart and Sun Cellular’s combined 69 million subscribers are already using smartphones that are optimized for accessing content-rich apps and websites on the go. Overall, Smart and Sun subscribers have contributed to a 112 percent increase in mobile data traffic within the network, equivalent to 27,000 terabytes worth of data exchanged from January to September 2014, compared with 13,000 terabytes of data for the same period last year.

 
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